Victory Ethel the Evil Octane EMEA press release
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Rick Fairless is one of biking’s colourful characters and has been an advocate of Victory for sometime, even manufacturing and selling custom parts that can be fitted to all models.

He owns Strokers Dallas motorcycle shop, is a Victory Dealer and has been building custom motorcycles for the past two decades.

“I also own a bar/grill and get over a thousand bikes here on the weekends and have done so for the past 20 years,” he enthuses. “Bikes, babes and beer plus live music every weekend – it doesn’t get any better than that.”

His latest build, called the ‘Ethel, the Evil Octane’, is a departure from his usual colourful customs. Featuring grey and browns, sharp and aggressive lines, it’s unlike anything he’s made before.

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“I wanted to make Ethel a tough, street fighting broad! I love the lines of the Octane, so I wanted to make one mean and nasty,” he explains. “My wife and I own three Old English sheepdogs. The youngest one is six months old and she is extremely cute and lovable, but she is wild and crazy, like a demon dog. Her name is Ethel and that’s why I named this bike ‘Ethel, the Evil Octane.”

The build took four months with Rick using his own RF Custom Parts to transform the Octane, all of which can be bought and shipped from his online shop, even to Europe. “We absolutely sell our RF Custom Parts in Europe, he says. “I can sell to individuals or to dealers and we have a Dealer Price List.”

Rick says the toughest part of the build was designing and making the Girder Front End, but this and the 180mm front tyre are the design features he’s most proud of. Others would argue the exhaust is the highlight; a beautiful 2-into-4-into-1 number.

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The only geometry changes Rick made were to the front end and the rear, which was lowered a couple of inches.

The Octane’s standard front fender was widened 5/8” while the rear fender was shaved and widened by 2”.

The remaining parts, such as the handlebars, seat, grips, pegs, belt guard, licence plate bracket, gauge mount, fairing mount, headlight, rock guard, shift sleeve, skid plate, clutch arm cover, radiator grill, cheese wedge and bolt covers are all RF Custom Parts.

“Every bike I build is built to be ridden,” Rick says. “Ethel runs great. I took her out for a long ride just yesterday. She feels, looks and runs like a “Mean, pissed off woman” with a bad attitude, compared to a stock Octane which is like a sweet gal next door.”

“My objective was to build an Octane that was different from what any other builders have done. I am very happy and proud with the outcome of Ethel.”

www.RFCustomParts.com

SPECS:

Builder: Rick Fairless Strokers Dallas & RF Custom Parts
Owner: Rick Fairless
Bike: 2017 Victory Octane
Motor: Victory 1179cc Liquid Cooled 60 degree V-Twin
Transmission: Victory 6 Speed
Painter: Gary Queen – OSC
Front Wheel: 18” x 5.5”
Rear Wheel: 18” x 8.5”
Front Tire: Dunlop 18” 180mm
Rear Tire: Dunlop 18” 240mm
Front Fender: Victory – Widened 5/8”
Rear Fender: Victory – Shaved & Widened 2”
Side Bags: RF Custom Parts
Fender Struts: RF Custom Parts
Headlight: RF Custom Parts
Taillight: Custom Made – RF Custom Parts
Rear Suspension: Victory Piggyback Shocks with RF Custom Lowing Blocks
Front Forks Girder – RF Custom Parts & Voodoo Vintage
Exhaust: RF Custom Parts – 2 into 4 into 1
Handlebars: RF Custom Parts
Seat: RF Custom Parts
Pegs: RF Custom Parts
Belt Guard: RF Custom Parts
License Bracket: RF Custom Parts
Gauge Mount: RF Custom Parts
Headlight Mount: RF Custom Parts
Fairing Mount: RF Custom Parts
Rock Guard: RF Custom Parts
Grips: RF Custom Parts
Shift Sleeve: RF Custom Parts
Skid Plate: RF Custom Parts
Clutch Arm Cover: RF Custom Parts
Radiator Grill: RF Custom Parts
Cheese Wedge: RF Custom Parts
Bolt Covers: RF Custom Parts

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OPERATION OCTANE
Victory launched a custom build competition for its dealers called Operation Octane back in August. Dealers must submit their final build photos by the 24th of October. A two-week period of online voting will then open from the 14th November to the 28th November where everyone is welcome to vote for their favourite Octane build. The top two winners in both North America and the rest of the world will be notified on 30th November. First place wins $5,000 and second place wins $3,000.

ABOUT RICK FAIRLESS
Rick Fairless Custom Parts are designed for Victory Motorcycles and are proudly made in the U.S.A. See more in this video https://www.youtube.com/watch?v=R4ZHEcK4l6w

ABOUT VICTORY MOTORCYCLES
Victory Motorcycles® designs, engineers, manufactures and markets a full line of cruisers, baggers and touring motorcycles. Every Victory model delivers industry-leading performance, comfort, style, storage and reliability. The first Victory was produced on the Fourth of July, 1998, in Spirit Lake, Iowa, where every Victory motorcycle continues to be produced today. Information about Victory Motorcycles®, apparel and accessories is available at www.victorymotorcycles.com and on Facebook at facebook.com/VictoryMotorcycles

ABOUT POLARIS INDUSTRIES
Polaris Industries Inc. (NYSE: PII) is a global powersports leader with annual 2015 sales of $4.7 billion. Polaris fuels the passion of riders, workers and outdoor enthusiasts with our RANGER®RZR® and POLARIS GENERAL™ side-by-side off-road vehicles; our SPORTSMAN® and POLARIS ACE® all-terrain off-road vehicles; VICTORY® and INDIAN MOTORCYCLE® midsize and heavyweight motorcycles; SLINGSHOT® moto-roadsters; and Polaris RMK®, INDY®, SWITCHBACK® and RUSH® snowmobiles. Polaris enhances the riding experience with parts, garments and accessories sold under multiple recognizable brands, and has a growing presence in adjacent markets globally with products including military and commercial off-road vehicles, quadricycles, and electric vehicles. www.polaris.com

MEDIA CONTACT
Dan Tye
EMEA PR
Follow us on Twitter @VictoryEMEA_PR
+44 7471 030 606
press@victorymotorcycles.media